Performance
Show your performance metrics. Help leaders understand what you deliver, where you add value and why your work matters to the organisation.
Your work needs a clear performance story.
Executive Coach + Career Strategist
Decode the signals of impact.
Selina Yankson helps ambitious senior leadership professionals navigate the unwritten rules of corporate life to get positioned, promoted and paid what they are worth.
17,500+one-to-one conversations with C-suite leaders
50,000+people reached through career strategy writing
ICFtrained coach with an LLB in Law
Podcasthost of The YOU Review leadership podcast
The 6 Signals-of-Impact™ Framework
Stop relying on hard work alone.
High performance is a given at the senior level, but progression also needs visibility, decision-room access, political capital and a clear reputation, for solving the problems that affect the bottom line..
Positioning
Positioning turns effort into a promotable narrative. Clarify what you want, what you are known for and where you are heading.
Decision-makers need to see your direction.
Political + Social Capital
Build relationships with people who have influence, capital and power. Give sponsors a reason to spend their influence on you.
Influence moves through trusted networks.
Networking
Look two levels above. Build internal visibility with people outside your function, department and usual circle.
Build relations before you get in the room.
Referenceability
Shape the words people use when they mention you. Referenceability makes your reputation portable, credible and repeatable.
Give people the positive language to back you.
Selling Ideas
Share expertise, critical thinking and strategic solutions. Senior progression grows when people see how you think, not only what you do.
Your ideas need to travel with authority.
Attracting sponsor support
Make the case about them and about you.
Mentors guide you. Sponsors put your name into the right room. You'll learn how to prepare for both.
Mentors help you maximise your potential.
They share expertise, context and lived insight. They help you sharpen judgement and avoid preventable career mistakes.
Sponsors open doors.
They use influence to create introductions, stretch opportunities and reputation-building moments.
Your work needs a signal.
You'll learn to define signals leaders value, then build the evidence behind it.
Offerings
Choose the right door.
Three routes for Senior Executives who want clearer positioning, stronger visibility and a career strategy that supports their next move.
30-Day Reset
Explore Walk Thru The Door
Walk Thru The Door™
For the professional who feels stuck, stretched or unsure where to focus first. Start with one clear goal, and build a routine that helps you move forward with confidence.
Focused 1:1
Explore Executive Shift Monthly
Executive Shift Monthly™
For the senior professional who needs private strategy on one career priority: positioning, sponsors, visibility, referenceability for the decision that cannot keep wait.
Private Advisory
Explore Executive Shift Concierge
Executive Shift Concierge
For founders, C-suite executives and exceptional performers who want high-touch advisory around decision-to-action flow, growth, and reputation management.
Watch + Listen
Direct teaching for leaders who move.
Watch Selina teach on sponsorship, positioning and listen to the podcast.
Featured video
Why sponsorship changes progression.
You may be performing well, but progression often depends on who is willing to speak your name when you are not in the room. This video explains the difference between mentorship and sponsorship — and why your next move needs more than hard work.
Teaching video
Decode the signal you are sending.
Watch a teaching clip on positioning, career strategy and the language people need to repeat about your value.
The YOU Review Podcast.
Listen to Selina’s leadership podcast on Spotify. Additional Spotify episode embeds can be added when ready.
Listen on SpotifyNot sure which signal is missing?
Take the 6 Signals of Impact Diagnostic to identify whether your current gap is performance, positioning, political and social capital, networking, referenceability or selling ideas.
Client Praise
Proof belongs above the fold.
Testimonials from senior clients, in multidisciplinary industries.
“After 20 years in the same industry, I came to Selina looking for help during my career. She was a remarkable coach who had a profound effect on me. I have now started in my ideal role in one of the world's largest organisations.”
W.L. Senior Manager, Consulting“I am thrilled to share that I've been hired as the Director of Accounting at Vicinity Credit Union. I'm so grateful for Selina Yankson, my incredible Career Strategist and Leadership Coach whose guidance helped reach this milestone.”
Jamie Wesley Director of Accounting“Working with Selina helps you approach your career with clarity and confidence. Her direct, no-nonsense style will shake and propel you to new heights. I really enjoyed working with her and was able to gain the position I desired.”
Cloris Long Coaching client“Selina's coaching was fundamental in helping me circumnavigate changes whilst I continued to keep my ongoing business commitments on track. Selina is now the go-to advisor for me and for my employees who are also benefiting from her coaching.”
NW Founder, Media Agency“Everyone needs a Selina in their life: she's authentic, personable, and full of knowledge. She shares resources that give you new perspectives and topics to reflect on. As a mid-career professional, Selina gets where I've been, where I'm headed, and how to overcome obstacles so I can continue to grow.”
Aimee DiStefano Graphic Designer“I met with Selina to gain clarity around what the next stage of my career could look like. She posed tough but insightful questions and helped me reflect on what I value in the work I do. Selina also provided tangible, hands-on recommendations for handling interview questions and negotiations. I really value the session I had with Selina and fully recommend her services.”
Chandell Gosse, PhD Senior Research OfficerAbout Selina Yankson
For leaders ready for their next room.
Selina works with senior executives who have outgrown invisible labour, unclear positioning and quiet underpayment. Her work focuses on the practical career signals leaders need to move into higher-value rooms with stronger visibility and stronger terms.
Her background spans 20+ years in corporate leadership, executive coaching and career transition strategy across multiple sectors, including banking, media, technology and consultancy. Her style is direct, strategic and human. The aim is simple: support high-performing leaders get seen, named, backed and paid for the impact they create.
- Executive coaching for senior professionals, executives and founders.
- Strategic career positioning for promotion, visibility, pay and board-level influence.
- Focused one-to-one strategy through Executive Shift Monthly™ and private advisory through Executive Shift Concierge.
- Corporate sessions for organisations serious about retaining and advancing senior talent (price on application).
Choose your next move
Ready to find the signal that needs attention?
Start with the diagnostic. Get your results. Choose the support that fits your current career priority.