Career strategy.
Helping senior professionals understand where they are, what they want next and how to position themselves with greater precision.
About Selina
The strategist behind Walk Thru The Door™.
Selina Yankson is an executive coach and career strategist helping ambitious senior leadership professionals navigate the unwritten rules of corporate life to get positioned, promoted and paid what they are worth.
Her work
I help leaders decode the unwritten rules.
Selina works with ambitious professionals who are already delivering, but need clearer positioning, stronger visibility and a reputation that travels into the rooms where career decisions happen.
Executive Shift™.
Her framework helps leaders apply the 6 Signals of Impact to visibility, value, reputation and sponsor support.
Walk Thru The Door™.
A 30-day reset for people who feel stuck, are in transition or need one clear goal to move forward.
Executive Decision™.
Private advisory for founders, C-suite executives and high performers who need clarity, accountability and decision-to-action movement.
Credibility
Coaching depth. Practical strategy.
Selina brings together cross-sector commercial experience, coaching expertise and thousands of senior leadership conversations.
C-suite conversations
More than 17,500 one-to-one conversations with C-suite leaders, giving her deep insight into senior decision-making and career movement.
Writing reach
Her writing on career strategy and organisational politics reaches more than 50,000 people across LinkedIn and Quora.
Executive coach
Selina is an ICF-trained coach and has coached hundreds of senior executives through her training and programmes.
Law background
She holds a bachelor’s degree in Law, giving her a strong foundation in evidence, structure and critical thinking.
Corporate experience
Her background spans newspaper sales, banking, IT, telecommunications, consultancy, media and education.
Walk Thru The Door + Executive Shift
Selina is the founder of Walk Thru The Door 30-Day Reset, creator of Executive Shift and host of The You Review leadership podcast.
Career journey
From sales floor to executive strategy.
Selina’s work is grounded in lived commercial experience, not abstract career advice.
Newspaper sales floor.
Her career began on the newspaper sales floor, working for one of the world’s largest newspaper groups and meeting high-pressure sales targets for five and a half years.
Cross-sector corporate leadership.
She moved through banking, IT, telecommunications, consultancy, media and education, delivering strategy and operational leadership in interim marketing and sales training roles.
Coaching practice.
Selina built a coaching practice alongside her corporate career, then chose to run it full-time.
Leadership platform.
Today she supports ambitious professionals through Walk Thru The Door™, Executive Shift™, Executive Decision™ and The You Review leadership podcast.
Philosophy
Hard work is not the whole strategy.
Performance matters, but senior progression also depends on positioning, visibility, referenceability, social capital and decision-room confidence.
Know the room.
Understand who influences opportunity, budget, progression and visibility.
Name the value.
Make the contribution specific, relevant and easy for decision-makers to repeat.
Build the advocates.
Create sponsor-ready relationships before the promotion, role or project appears.
Move with evidence.
Use clear proof, stronger language and focused action to support your next level.
Beyond the work
Grounded, direct and human.
Selina’s work is practical, honest and rooted in the real decisions senior professionals face inside complex organisations.
She grew up on a farm, loves being outdoors and lives with her partner and dog in London.
Direct, warm and practical career strategy.
Work with Selina
Three doors. One strategic body of work.
The about page should make it clear how Selina’s biography connects to the current offer suite.
Walk Thru The Door™
The 30-day reset for people who feel stuck, in transition or ready to move with one clear focus.
Executive Shift™
The strategic group programme built around the 6 Signals of Impact, positioning and sponsor-ready reputation.
Executive Decision™
Private advisory for founders, C-suite executives and high performers making bold, high-impact moves.
Work with Selina
Ready to choose the right door?
Explore Walk Thru The Door™, Executive Shift™ or Executive Decision™ depending on the level of support you need now.